Santa Barbara's Old Spanish Days Fiesta was instituted in 1924 to celebrate the community's Spanish and Mexican heritage. The festival takes place the first week of August and attracts thousands of visitors from all over the world. The annual event consists of five full days of festivities, which include open-air marketplaces, nightly entertainment, a children's parade and a western rodeo. The highlight is the historical parade, which features costumed riders on horseback, floats with historic themes and flower-bedecked carriages. Viva la Fiesta in a Bunny Jackson Original Fiesta Dress!! All handmade and one-of-a-kind! A Santa Barbara tradition!!